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Campaign ROI Calculator

Use this free calculator to understand

your true costs in any marketing campaign

Tell the calculator the following information:

How many total pieces are you mailing out?

How much are you spending on the total campaign? $

What percent do you think will respond?:
%

Conversion Rate: What percent do you think will actually BUY your product?
%

Average profit for each sale: $

Results

Total responses
Cost per response:
$

Total new buyers:
Cost per buyer/new customer:
$

Total Profit from This Campaign: $
Cost per piece:
$

Marketing ROI: %